Fashion that
really makes
a difference
Every purchase of high-quality and responsibly produced fashion on plan-shop.org strengthens women and their families from the poorest regions of the world. The goal is to improve their living conditions so that they can provide their children with education and thus a future. The products are produced by cooperatives on their own responsibility and in harmony with nature. The cooperatives PLAN SHOP works with are predominantly owned by women and provide work for women. For these women, earning their own income is not only the best means of combating poverty. It is also a matter of equal rights.

Our campaign, which runs primarily on social networks, puts the spotlight on these strong women and the fashion they produce. Fashion - which not only looks good - but also makes a difference. Fair globalization takes place here: plan-shop.org
Starke Frauen Campaign Mockups
Starke Frauen Campaign Poster Mockup
Visuals for Social Media PostsVisuals for Social Media
Paper labels with campaign slogan
Cloth labels with campaign slogan
Credits
Client

Plan Shop / Dorothee Ingwersen, Christina Sinito, Miriam Brozzo

Account

Vanessa Fischer / Marco Voigt

Idea & Creative Direction
Strategy
Joachim Schöpfer
Web Development
Johannes Brand
Performance Marketing

DCBerlin / Niklas Gietmann, Moritz Andresen

Photography
Magnus Reed
More Projects
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