Fashion that
really makes
a difference
really makes
a difference
Every purchase of high-quality and responsibly produced fashion on plan-shop.org strengthens women and their families from the poorest regions of the world. The goal is to improve their living conditions so that they can provide their children with education and thus a future. The products are produced by cooperatives on their own responsibility and in harmony with nature. The cooperatives PLAN SHOP works with are predominantly owned by women and provide work for women. For these women, earning their own income is not only the best means of combating poverty. It is also a matter of equal rights.
Our campaign, which runs primarily on social networks, puts the spotlight on these strong women and the fashion they produce. Fashion - which not only looks good - but also makes a difference. Fair globalization takes place here: plan-shop.org
Our campaign, which runs primarily on social networks, puts the spotlight on these strong women and the fashion they produce. Fashion - which not only looks good - but also makes a difference. Fair globalization takes place here: plan-shop.org
Credits
▼
Client
Plan Shop / Dorothee Ingwersen, Christina Sinito, Miriam Brozzo
Account
Vanessa Fischer / Marco Voigt
Idea & Creative Direction
Strategy
Joachim Schöpfer
Web Development
Johannes Brand
Performance Marketing
DCBerlin / Niklas Gietmann, Moritz Andresen
Photography
Magnus Reed
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