THE BIGGEST CAR
COMPANY WITH THE
SMALLEST BOOTH
COMPANY WITH THE
SMALLEST BOOTH
We created for the largest car manufacturer MATCHBOX - the smallest booth - at the largest sustainable festival in the world - the Greentech Festival 2021. In scale 1:64. With all the booth features that also has a "big" booth.
On the smallest booth in the world - a world premiere: the first carbon neutral Matchbox Tesla Roadster, made from 99% recycled materials. The production and packaging of the MATCHBOX Tesla also follows sustainable guidelines and sets the benchmark for further developments.
The MATCHBOX initiative is part of Mattel's wider goal to use 100% recycled, recyclable or bio-based plastics in their products and packaging by 2030.
On the smallest booth in the world - a world premiere: the first carbon neutral Matchbox Tesla Roadster, made from 99% recycled materials. The production and packaging of the MATCHBOX Tesla also follows sustainable guidelines and sets the benchmark for further developments.
The MATCHBOX initiative is part of Mattel's wider goal to use 100% recycled, recyclable or bio-based plastics in their products and packaging by 2030.
Credits
▼
Client
Mattel EMEA / Anne Polsak, Sebastian Trischler
Idea & Creative Direction
Key Account & Project Management
Creative Artist Agency / Lisa Gerstner, Benedikt Weiss
Realization & Implementation
ActGreen / Sibylle Kneer, Dennis Weiler
Fotocredit
Green Window Agency
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